Logo Design and Brand Identity Creation

I have been designing logos professionally for more than a decade, for a wide variety of business types, and in a wide variety of styles. My design philosophy for logos emphasizes bold, creative thinking without straying from the client's needs and preferences. In practical terms, this often means beginning a project with several different directions for a logo, and revising according to client feedback.

Below are examples not only of previous work, but also of my design process and favorite sketches for projects that ultimately went in another direction.